In addition to playing professional basketball, Allen Iverson also sometimes stars in television commercials. This summer, he has signed a contract to make commercials for Seven Up, aka the Uncola. Today is the first day of shooting. Here are some exclusive photos:
Below: Allen Iverson's friends Karl Malone and Steve Francis have come along to watch. There is plenty of Seven Up for everyone to drink.
Above: Allen Iverson battles a dragon for the can of Seven Up. This scene took many takes to get it right.